marketing, n.All

Marketing is a matter scratching before it itches, which is to say, making people's subliminal needs explicit.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Marketing is a magpie of a discipline, taking concepts, theories and methods wholesale from psychology, sociology and anthropology, and often failing to fully contextualize that adaptation.

Marketing is a stance and an attitude that focuses on meeting the needs of users. It is not separate from good practice. It is good practice.

Marketing is a contest for people's attention.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.

Marketing is about values and amidst all the noise, one has to be very clear what one wants customers to know about one.

Marketing is about starting out with the customer's utility, with what the customer buys, with what the realities of the customer are and what the customer's values are.

Epipen is a brand name, representing nothing but $10 worth of epinephrine in a spring-loaded syringe and $790 of savage marketing.