Create Surface

Get Thrown Away

packaging

one-liner

nonsense question

eating

noise

iphone

bacon

maple syrup

Packaging can be theater, it can create a story Steve Jobs

is the field in which the greatest progress has been attained by civilization.

The greatest progress attained by civilization is in the field of packaging.

is the glossy outer wrap that can sell us on a second-rate product, which explains why so many corporate job applicants and aspiring politicians take refuge inside it.

The glossy outer wrap that can sell us on a second-rate product, which explains why so many corporate job applicants and aspiring politicians take refuge inside it.

, in Japan, serves the function not of protecting the contents of a thing in space, but of postponing in time.

Thus the box acts the sign: as envelope, screen, mask, it is worth what it conceals, protects, and yet designates. it puts off, if we can take this expression in French-donner le change-in irs double meaning, monetary and psychological; but the very thing it encloses and signifies is for a very long time put off until later, as if the package's function were not co protect in space but co postpone in time.

gift

gift giving

Japan

temporality

Japanese culture

, in Japan, postpones the discover of the object it contains, for it is precisely a speciality of the Japanese package that the triviality of the thing be disproportionate to the luxury of the envelope - a vulgar “souvenir” is wrapped with as much sumptuousness as a jewel.

Yer, by its very perfeetion, this envelope, often rcpeated (yüu ean be unwrapping a package forever ), postpones thc diseovery of the objcet it eonrains-one whieh is often in­ signilieant, for it is preeisely a speeialty of the Japanese packagc that the triviality of the thing be disproportionate to the luxury of thc envelope: a sweer, a bit of sugared bean paste, a vu!gar "souvenir" (as Japan is unforturJardy so expert at producing) are wrapped wirh as much sumptuous­ ness as a jewel.

packaging, n.One-Liners

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