aura farming, n.Trivia

After ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠his viral bow dance, 11-year-old Rayyan Arkan Dikha was named a Riau tourism ambassador and given a scholarship.

The ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠boat race that made the term global, Indonesia's Pacu Jalur, dates to the 17th century and races canoes up to 40 metres long.

Travis ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠Kelce's recreation of the boat-kid dance drew over 14 million views; Paris Saint-Germain and F1 driver Alex Albon made their own.

Collins ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠Dictionary shortlisted "aura farming" for its 2025 Word of the Year, defining it as a persona "that looks effortless but is anything but."