broligarchy, n.Trivia

Before ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠it meant tech billionaires, "broligarchy" was surfer slang for the clique of local bros who lord it over a wave break.

Journalist ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠Carole Cadwalladr pushed "broligarchs" into mainstream print with a July 2024 Observer headline about tech moguls lining up to court Trump.

At ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠Donald Trump's second inauguration, the three richest men on Earth, Musk, Bezos and Zuckerberg, sat with his Cabinet nominees at the center of the room.

Cambridge ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠Dictionary added "broligarchy" in August 2025, barely a year after the word went mainstream.