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The ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠cortisol-spike meme traces to a February 26, 2025 X post: 'You're Trying to Spike My Cortisol and Make Me Less Beautiful.'

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A ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠related TikTok trend, 'cortisol face,' blames puffy faces on stress; one viral line is 'You're not ugly, you just have cortisol face.'

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By ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠January 2026 looksmaxxing communities adopted the cortisol meme, claiming stress hormones cause facial bloating and faster aging.

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