engagement pod, n.Trivia

The ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠average pod studied had about 900 members, and some topped 10,000.

Pod-boosted ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠posts grew from about 7,000 in March 2017 to over 100,000 by March 2019, per NYU researchers.

NYU ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠researchers found nearly two million pod-boosted Instagram posts from over 100,000 users, in English-language pods alone.