The Advertisement is the pushing of the principle of noise all the way to the plateau of persuasion; which is quite akin to brainwashing.
The Advertisement is supposed to do one thing: create an anxiety relievable by purchase.
The Advertisement is not art. An ad that pretends to be is - at absolute best - like somebody who smiles warmly at you only because he wants something from you.
Appearance is often a domain in which it is revealed that we are not satisfied with real life... we want to live some imaginary life in the eyes of other people and to seem different from what we actually are.
Appearance is everything — A cock is fine by reason of its feathers and a man by reason of his wealth.
Branding is vital to any creative pursuit — it takes art to paint a picture, but craft to sell it.
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. It is discovering your uniqueness and learning to exploit it.
Fashion is not about clothing alone — we are taught to clothe our minds, as we do our bodies, after the fashion in vogue; and it is accounted fantastical, or something worse, not to do so.
15 concepts in this pillow book.