Evidence is generalizable — You may know by a handful the whole sack.

Evidence is the substance of things of things not seen.

Evidence is sometimes as good as proof — One swallow does not make a summer, but one camel makes a desert.

Evidence is not equivalent to proof — One swallow does not make a spring, nor does one fine day.

A Flag is a profile pic for countries

The Flag does not identify the nation, it identifies the wind.

A Flag is a colored rag used to symbolize confederations of convenience

The Flag is a bit of colored cloth that governments use first to shrink-wrap people's minds and then as ceremonial shrouds to bury the dead.

The Headline is eighty cents out of your dollar when you consider that five times as many people read the headline as read the body copy.

The Headline is strengthened by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

The Headline is more effective if it's long and really says something than if it's brief and says nothing.

The Headline can never be judged after one reads the article, for its sole purpose is to cause one to read it.