Email lives and dies by one's subject line. Making it personal or funny can increase your open rate 10 times or more.

Email is 20-30 times more effective in generating a purchase than any other tool.

Email is a useful device for gossiping with friends when you're in the office - and still looking busy.

Email is a means of communicating with people you don't want to talk to.

Line is a bigger mystery than is color. While I have solved what color is, I still have no idea about what line is.

A Line is both the shortest and the longest distance between two points.

The Line is a journey. Following straight lines shortens distances, and also life.

The Line is difficult — there's nothing more difficult than a line.