10 cards
Creator economy (n.) is the business of independent people earning money from content they post online, through ads, sponsorships, and fans.
Of roughly 50 million creators worldwide, Goldman Sachs found only about 4% earn over $100,000 a year.
Creator economy (n.) is a gold rush whose steadiest earners sell courses on becoming a creator.
Brand deals make up roughly 70% of creator earnings, per Goldman Sachs; platform payouts, subscriptions and tips make up the rest.
Creator economy (n.) is a job where taking a vacation means apologizing to strangers when you return.
Investor Li Jin argued in 2020 that creators need just 100 true fans paying $1,000 a year, not Kevin Kelly's 1,000 fans.
Creator economy (n.) is the gig economy with a ring light.
Creator economy (n.) is when your hobby gets a quarterly target.
Creator economy (n.) is a lemonade stand where the landlord can move the sidewalk overnight.
Creator economy (n.) is advertising that learned to say "hey guys" first.