creator economy, n.Trivia

Of ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠roughly 50 million creators worldwide, Goldman Sachs found only about 4% earn over $100,000 a year.

Brand ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠deals make up roughly 70% of creator earnings, per Goldman Sachs; platform payouts, subscriptions and tips make up the rest.

Investor ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠Li Jin argued in 2020 that creators need just 100 true fans paying $1,000 a year, not Kevin Kelly's 1,000 fans.