10 cards
Enshittification (n.) is the gradual decline of an online platform as it shifts value from its users and businesses to itself.
Enshittification (n.) is a platform quietly testing how bad it can get before you leave, and learning you won't.
Enshittification (n.) is what happens when a platform runs out of new customers but not out of growth targets.
Enshittification (n.) is decay with a growth chart attached.
The Oxford English Dictionary records uses of the word back to 2013, years before Doctorow turned it into a theory.
Cory Doctorow popularized the word in a November 2022 blog post titled "Social Quitting," later republished in Locus magazine.
The American Dialect Society named it 2023 Word of the Year, and Macquarie Dictionary followed for 2024.
Enshittification (n.) is the bait-and-switch, run slowly enough that each switch arrives labeled as an update.
Enshittification (n.) is a business model that treats your lock-in as permission.
Enshittification (n.) is a free lunch where the bill arrives as ads, then fees, then worse food.