hyper-consumption

is a 20th century form of consumption driven by credit, advertising, and ownership. 21st century collaborative consumption is, by contrast, based on reputation, choice, and shared access.

Botsman and Rogers attempt in their book to lay out what they consider a broad shift in consumption from the 20th century to the 21st. The authors maintain that the 20th century was defined by 'hyper consumption,' whereas the 21st century stands to become the century of 'collaborative consumption.' Access in hyper consumption is defined by credit, whereas access in collaborative consumption is driven by reputation... choice in hyper consumption is defined by advertising, whereas choice in collaborative consumption is driven by community. Hyper consumption is defined by ownership, collaborative consumption by shared access.

hyper consumption, n.All

hyper consumption