Social media marketing is not about build it, and they will come, but rather, build it, nurture it, engage them, and they may come and stay.
Social media marketing is about turning strangers into friends, friends into customers and customers into salespeople.
Social media marketing is successful when it invites you in, treats you as a friend, and makes you feel at home. Look around, they say, and tell us how we can make things better; get to know us, and tell us what you think.
Social media marketing is functioning more like an entertainment company, publisher, or party planner than as a traditional advertiser.
Social media marketing is about growing one's business and brand by involving oneself in one's own communities, by becoming part of the lives of their followers, by followling back, wishing happy birthday, handling problems.


