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Tradwife (n.) is a woman who embraces and promotes traditional homemaking roles, often as a social media persona.
Hannah Neeleman, the face of Ballerina Farm and a leading tradwife influencer, is also the company's co-CEO.
Tradwife (n.) is kneading sourdough by hand while a ring light watches.
Tradwife (n.) is a past where nobody's grandmother ever sounds tired.
Tradwife (n.) is a career woman whose career is posting that women shouldn't have careers.
Early figure Alena Kate Pettitt drew attention in a 2020 BBC interview but later said the movement had "become its own monster."
Tradwife (n.) is staying home, which is now the most public place on earth.
A 2025 study found anti-feminism nearly universal among tradwife influencers, even though their other politics varied.