The Customer (n.) is more than a sale, it is a person to be engaged with as a singular individual.
The Customer (n.) always wants something new.
The Customer (n.) is the axis around which a business turns. If they are having a problem, it is the company's problem.
The Customer (n.) is the final inspector.
The Customer (n.) is to be come against so closely that you can tell them what they need well before they realize it themselves.
The Customer (n.) is to be understood on a profound level because that they do not care about you, your product or your service, only with how you can help them reach their dreams and goals.