Design (n.) is about making things intuitively obvious.
Design (n.) is about more than aesthetics, it is about customer experience rather than the fit and finish.
Design (n.) is less about aesthetics and more about function... it is about designing 'holistic and simple' devices that break through barriers that frustrate users.
Design (n.) is not how a thing looks, rather it's how a thing works.
Design (n.) is not mere veneer, but rather the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of a product.
Design (n.) is not the veneer, but the fundamental soul of a human made creation..