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Micro-targeting (n.) sends ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠each voter a different message tuned to their psychogram, so the public is split and no one sees what others are told.