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News management (n.) often ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠works by flood: drown the channels in official 'facts' and you can plant a frame, or chase an unwanted story off the front page.