7 definitions
Treatonomics (n.) is the spending pattern where people cut back on big goals but keep buying small, affordable indulgences to feel better.
Treatonomics (n.) is retail's discovery that 'you deserve it' outsells 'half off.'
Treatonomics (n.) is a reward system for surviving Tuesday.
Treatonomics (n.) is the lipstick effect, now with a loyalty app.
Treatonomics (n.) is failing the marshmallow test on purpose, because the second marshmallow was cancelled.
Treatonomics (n.) is giving up on the mansion and buying the candle that smells like one.
Treatonomics (n.) is a little treat every day, which is just a habit wearing a bow.