treatonomics, n.Trivia

In ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠UK research, 64% bought treats as personal rewards and only 14% were driven by discounts.

Despite ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠its Gen Z image, 45% of UK treat buyers in that study were aged 51 or older.

Leonard ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠Lauder coined the 'lipstick effect,' treatonomics' ancestor, after noticing lipstick sales rose 11% after the September 11 attacks.