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The Advertising subsidy (n.) lets ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠an ad-based paper sell below its cost, so the free market stops being neutral: advertisers, not readers, decide which media prosper and which die.