Are Mostly Expectations

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Need Belief

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brand

is a kind of myth, a compelling story that is archetypal, and has all the emotional content and all the themes of a great story: Mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.

You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox. Deepak Chopra

is always grounded in trust... which is built in drops and lost in buckets.

Brands are all about trust. That trust is built in drops and lost in buckets. Kevin Plank

Sound an alarm! Advertising, not deals, builds brands. David Ogilvy

is not something that can be built by imitating somebody else's advertising.

Nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy

People's relationship with a brand is becoming a dialog, not a monolog.

is always also a product, but a product isn't always a brand.

Within every brand is a product, but not every product is a brand.

brand (n.): The locus of the true “self.” Branding has been one of the principal problems of philosophy since the fourth century BCE. Plutarch, an ancient historian, is famous for having relayed the paradox of the Shipment of Theseus, one of the most widely cited thought experiments on personal identity.

brand, n.All

brand