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Definition.com

The Consumer is so it is said, the king. Each is a voter who uses his money as votes to get the things done that he wants done.

Definition.com

A Consumer is the natural prey of brands

Definition.com

The Consumer is meant to envy herself. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.

Definition.com

The Consumer is a group of people who do not think how they feel, which is to say that they don't say what they think and they don't do what they say.

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