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Campaign advertising (n.) mostly ⁠​‌​​​‌​​​‌​‌‌​​​​‌​‌​​‌‌​‌​​‌​​​​​‌‌​​‌​​​‌‌​‌‌​⁠fattens TV networks and consultants; cheap door-to-door canvassing by volunteers is what actually moves votes.