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Vibe shift (n.) is a sudden, widely felt change in cultural mood or taste that makes the previous style feel dated.
Vibe shift (n.) is the moment your favorite jeans become evidence.
Vibe shift (n.) is the cool kids changing the password and not telling you.
The phrase went viral through Allison P. Davis's February 2022 article in The Cut, "A Vibe Shift Is Coming. Will Any of Us Survive It?"
Vibe shift (n.) is getting older, reported by a trend forecaster as breaking news.
Vibe shift (n.) is when "cringe" and "iconic" swap seats overnight.
Vibe shift (n.) is astrology for people who think astrology is over.
Sean Monahan, the forecaster behind it, warned that during a vibe shift "some people don't survive" — meaning they fail to adapt.
Monahan's trend group K-HOLE is the outfit whose 2013 report 'Youth Mode' launched the word 'normcore'.