Create Expectations

Create Surface

Get In Your Head

Have Short Memories

Play On Repeat

Punish Repetition

Put A Price On Everything

Stick In Your Mind

bowling

bowling alley

sign

texting

potato

trivia

advertising

Internet

internet outage

blowjob

light bulb

barber

haircut

salon

social media

surveillance

Facebook

social media marketing

alexa

Siri

New York City

billboard

book

reading

is successful when it is reasonable but never dull, original but never self-conscious, imaginative, but never misleading.

A desirable advertisement will be reasonable, but never dull . . . original, but never self-conscious . . . imaginative, but never misleading. Fairfax M. Cone

is always working on two planes: that of the product itself and its host of semi-unconscious associations.

In any advertisement, Williamson argues, there are always two meanings at work: the product itself and its host of semi-'unconscious associations.

 provides a structure which is capable of transforming the language of objects to that of people, and vice versa . . . Once the connection has been made, we begin to translate the other way and in fact to skip translating altogether: taking the sign for what it signifies, the thing for the feeling.

Advertising works through metaphor'by transferring meanings back and forth. Ads, Williamson writes, 'provide a structure which is capable of transforming the language of objects to that of people, and vice versa . . . Once the connection has been made, we begin to translate the other way and in fact to skip translating altogether: taking the sign for what it signifies, the thing for the feeling.' Thus, a breakfast cereal is not a breakfast cereal, but an aspect of domestic bliss. A seed is not a seed, but the bearer of a family's farming legacy. An insurance company is not an insurance company, but a rock of stability in turbulent times.

is the only truth to be relied on in a newspaper.

Advertisements contain the only truths to be relied on in a newspaper. Thomas Jefferson.

 begins as an interruption so one ought to strive to make paying attention to it feel like a reward.

Your ad begins as an interruption. Make paying attention to it feel like a reward

's aim is to quickly establish direct contact with the subconscious of the consumer below the word level with visual symbols instead of words such that they require no work, no mental effort.

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

is cheapest way of selling goods, particularly if the goods are worthless. {Sinclair Lewis}

is eighty five percent confusion and fifteen percent commission.

advertisement, n.Definitions

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