Definition.com
The Consumer is a group of people who do not think how they feel, which is to say that they don't say what they think and they don't do what they say.
Definition.com
The Consumer is so it is said, the king. Each is a voter who uses his money as votes to get the things done that he wants done.
Definition.com
The Consumer is meant to envy herself. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
See also
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