soft power

is power indeed. laughter is America's most important export.

Laughter is America's most important export. Walt Disney

is the ability to influence other nations with sympathetic responses rather than coercion or payments.

Soft power was cointed by political scientist Joseph Nye as part of his effort to urge politicialns to think beyond its bianry oppisite, the so-caled hard power of military might and economic sanctions. Soft power refors to a nations ability to influence other nations through sympathetic responses rather than coercion or paymetnts. Soft power 'arises from the attractiveness of a conuntry's culture, political ideals, and policies' (Nye 2004:x in Condry 2006:99)

is the word used to describe Japan's effort to perfect the practice of spreading its culture around the world; something the Americans used to do more effectively than anyone else.

As the journalist Douglas McGray pointed out in his essay on Japan's rising'soft power,'Japan has been perfecting the practice of spreading its culture around the world'something the Americans used to do more effectively than anyone else.

soft power, n.Definitions

soft power