Create A Sense Of Arrival

Create Legibility

Create Orientation

Create Visibility

Exist To Be Noticed

Exist To Reduce Uncertainty

Glow Neon

Guide

Make A Place Legible

Organize Attention

Reveal

Reward Placement

sign

business

store

reckless driving

one-liner

toilet

linguistics

semiotics

ology (the study of)

deal

ostrich

peeing your pants

child

nonsense question

smoking

squirrel

Yahtzee

hunting

rule

texting

environmentalism

work

speeding

bread

croissant

dog park

hygiene

Japan

protest

duct tape

coffee

subway

dinosaur

is a link between a sound-image and concept.

Levi-Straus defines the sign after de Saussure (1959), as a link between sound-image (signifier) and concept (signified). Signs resemble images in being concrete entitites but, like concepts, have powers of reference.

is a one-liner in contrast to a symbol which is very complex.

A sign to me is a one-liner, a symbol is very complex and my house is a series of symbols.

is always less than the thing it points to, and a symbol is always more than we can understand at first sight. Therefore we stop at the sign but go on to the goal it indicates... but we remain with the symbol because it promises more than it reveals.

A sign is always less than the thing it points to, and a symbol is always more than we can understand at first sight. Therefore we stop at the sign but go on to the goal it indicates... but we remain with the symbol because it promises more than it reveals. Carl Jung

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is derived from the relationship between the signifier and the signified.

Sign: The sign is derived from the relationship between the signifier and the signified.

is made up of two closely linked elements. The first is the signified, which is the mental or cognitive image we have in our heads of the thing or object being referred to.

saussure noted that each sign is made up of two closely linked elements. the first is the signified, which is the mental or cognitive image we have in our heads of the thing or object being referred to. The second is the signifier, which is a particular combination of vocal sounds

 represents something for somebody while the signifier is something that represents a subject for another signifier.

For the definition of a signifier is that it represents a subject not for another subject but for another signifier. This is the only definition possible of the signifier as different from the sign. The sign is something that represents something for somebody, but the signifier is something that represents a subject for another signifier. (lacan 1970 pdf.)

is that by means of which man frees himself from the here and now for abstraction.

By means of the sign, man frees himself from the here and now for abstraction. Umberto Eco

is that which points to something and also points to itself as something that points to something. The sign is always double.

a sign is always double in that it signifies something and signifies itself as a signifier... it engenders meaning and it means itself (this is the core of what 'form' refers to: HD, 19... Gram, 40ff)

sign, n.One-Liners

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