The Beautiful (n.) is what pleases in the mere act of judging it; what pleases merely in perception is gratifying, not beautiful.
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The Beautiful (n.) interests us only in society: a man abandoned on a desert island would adorn neither his hut nor his person.
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The Beautiful (n.) has as its true opposite not the ugly but that which excites disgust.
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Beautiful (n.) teaches us to love without self-interest.
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Beautiful (n.) is an end in itself because all its possible meaning is contained within itself — unlike a story, whose meaning comes only at dusk.