Mythologique (n.) is a book with a double theoretical framework: (1) an ideological critique bearing on the language of so-called mass-culture (2) a first attempt to analyze semiologically the mechanics of this language.
Mythologique (n.) is an attempt to go further than the pious show of unmasking them and account in detail for the mystification which transforms petit-bourgeois culture into a universal nature.
Mythologique (n.) is an attempt to track down, in the decorative display of what-goes-without-saying, the ideological abuse which seems to be hidden there.
Mythologique (n.) is concerned with examples of the falsely obvious.
Mythologique (n.) is a tour through wrestling bouts, steak and chips, soap-powder ads and the new Citroën, each treated as a sign as worth decoding as any literary text.