The Readymade (n.) puts the idea of the object where the object was, so our pleasure is in the idea of art and we are wholly in ideology.
The Readymade (n.) holds the twofold curse of modern art: immersion in banality and conceptual absorption in the idea of art.
The Readymade (n.) was an infinitesimal gesture that opened the sluices: from Duchamp on, the world's banality pours into aesthetics while aesthetics drains away into banality.
The Readymade (n.) was not conceptual when it appeared; it was a real dare, pure terrorism, and only later cooled into concept.
The Readymade (n.) bears a double curse: sinking into reality and banality on one side, dissolving into the concept of art on the other.