

If you can't convince them, confuse them
Persuasion is an incredibly easy thing, such that one can easily give the tone or color, or decide the reaction one wants of people in advance. If one wants them to take an interest in one, then one takes an interest in them first. If one wants to make them nervous, one is to become nervous oneself it's as simple as that. People will treat you as you treat them. It's no secret.
Persuasion is grounded in some combination of reasoning logically, understanding human character, and understanding the emotion and how they are excited.
Persuasion is effective on the multitude, but because it is fickle in temperament, while it is easy to persuade them of a thing, it is hard to fix them in that persuasion.
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Persuasion is less about the right argument than the right word. The power of sound has always been greater than the power of sense.
Persuasion is indeed, a kind of force. It consist in showing a person the consequences of his actions. It is, in a word, force applied through mind.