Persuasion (n.) wins more causes by stirring the judges' passions than by informing their understanding.
Persuasion (n.) is the token of victory: to prove is necessary, to delight shows sweetness, but persuading alone wins causes.
Persuasion (n.) professes only to instruct; winning goodwill and stirring passion must run through the whole speech like blood through the body.
Persuasion (n.) is easiest with a judge already leaning your way: it is easier to speed a runner than to rouse a sluggard.
Persuasion (n.) rests on three things: proving that what we maintain is true, winning over those who hear, and producing in their minds whatever feeling the cause requires.
Persuasion (n.) begins with the speaker appearing to his hearers as he wishes to appear — a thing no rhetorician's rule can give, only a life of good reputation.
Persuasion (n.) at full strength leaves nothing for the critic to judge: the crowd smiles or weeps, loves or hates, scorns or envies as the speaker wills, and the learned can only agree.