The Manufacturing consent (n.) is what replaces force: if you cannot compel the herd, you must calculatedly produce its agreement.
The Manufacturing consent (n.) became, for Walter Lippmann, a self-conscious art and a regular organ of popular government, run by a specialized class because the common interests elude the public.
Manufacturing consent (n.) became, Lippmann said, a self-conscious art and a regular organ of popular government — needed because the common interest eludes public opinion.
Manufacturing consent (n.) was Walter Lippmann's progressive recipe for putting the public in its place — in essence, the Leninist ideal.
The Manufacturing consent (n.) is Walter Lippmann's name for propaganda become a regular organ of popular government — growing more sophisticated every year.
Manufacturing consent (n.) is what replaces force when the resources of violence run short.