The Engineering of consent (n.) is, for the father of public relations, the essence of democracy: the freedom to persuade and suggest, applied scientifically by leaders who cannot wait for the people to understand.
Engineering of consent (n.) is, Bernays claimed, the very essence of democracy: the freedom to persuade and suggest — even when that freedom sits in a few hands.
Engineering of consent (n.) was, for Edward Bernays, "the very essence of the democratic process."
The Engineering of consent (n.) is the view that a public too ignorant to run its own affairs must be shaped by an intelligent minority, as spectators and not participants.
The Engineering of consent (n.) is what rulers turn to once the governed have won so many rights that clubs and prisons no longer suffice.